A New Decision Paradigm
We combine behavioral science and AI to understand human behavior, intent, and influence, and predict what comes next.
We combine behavioral science and AI to understand human behavior, intent, and influence, and predict what comes next.
The Boon Difference
A reasoning partner built around the operator, drawing on their experience and intuition, expanding their solution space, and encouraging creative thinking without diminishing their judgment
BOON uses behavioural science, enabled with reasoning-based AI agents, to enhance decision quality and operational outcomes, delivering cross-domain optionality by surfacing adversarial vulnerabilities, and predicting second and third order effects
Supporting the prioritization of developing and multifaceted risk ensuring your plans, resources and capabilities are aligned with reality and your strategic objectives.
The Effect
Understand the key behavioural drivers of audiences to help shape plans that increase the likelihood of success.
Model and predict reactions across adversaries and audiences to inform your second- and third-order effects.
Measure the physical and psychological impact of your actions and how they reshape perceptions, behaviours, and decision cycles over time.
Constantly update recommendations as conditions change, helping allies decide faster while slowing down adversaries.
